Past Freelance Work

Business Website & Systems Builder

Built custom websites for SMBs using a monthly subscription model — mobile-first, with integrated booking, e-commerce, and CRM features. First preview typically ready within 5 business days.

Role:Freelance Developer

Duration:Past Freelance Work

WordPressShopifyWooCommerceGoogle AnalyticsGoogle WorkspaceGoogle Business Profile

The Challenge

Small and medium businesses were paying large upfront fees for basic websites, then getting hit with recurring charges for hosting, SSL, security updates, and content changes. Many couldn't afford the upfront cost, and those who could felt stuck with ongoing fees for every small change.

Objectives

Eliminate high upfront costs with a flat monthly model

Deliver professional, custom-designed sites in days, not months

Include hosting, SSL, security, and updates as standard

Integrate booking, e-commerce, and CRM for SMB needs

The Approach

Built a subscription-based web service where SMBs get a custom, mobile-first website with domain, hosting, SSL, analytics, and ongoing support — all for a single monthly fee. No contracts, no hidden costs.

Tools & Technologies

WordPress

Shopify

WooCommerce

Google Analytics

Google Workspace

Google Business Profile

Implementation Process

Discovery Call

Understand the business, goals, target audience, and must-have features. Identify whether they need a simple site, e-commerce store, or booking system.

Design & Prototype

Create a custom mobile-first design tailored to their brand. Share a live preview within 5 business days for feedback.

Development & Build

Build the site using WordPress or hand-coded approach depending on complexity. Integrate e-commerce, booking, CRM, and analytics.

Launch & Deploy

Set up domain, hosting, SSL, Google Workspace email, and Google Business Profile. Go live with basic SEO in place.

Ongoing Support

Handle updates, content changes, security monitoring, and backups. Clients text anytime for changes — no ticket systems.

Key Features

Custom responsive website

Domain, hosting, SSL & security included

Google Workspace email setup

Google Business Profile management

On-page SEO basics

Booking & CRM integration

E-commerce with WooCommerce/Shopify

Analytics dashboard & monthly reports

Unlimited content updates

Priority support via text

Results & Outcomes

First website preview delivered within 5 business days — versus 4-12 weeks with traditional agencies.

Majority of site traffic comes from mobile devices, thanks to mobile-first design approach.

Delivered custom, mobile-first websites for small business clients.

Skills Demonstrated

Web DevelopmentE-Commerce IntegrationSEO & AnalyticsClient ManagementTechnical Support

Lessons Learned

“

SMBs don't need enterprise-level websites. They need something that works on a phone, shows up on Google, and lets customers book or buy — and they need someone to handle the tech so they can focus on running their business.

”

More Experiments

Infrastructure Compliance

EDMS Workflow Architecture

Personal Project

ExecOS Dashboard

Interested in working together?

I'm open to EA roles, operations projects, and freelance work. Happy to chat.

Get in Touch

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