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Web Development & Digital Systems

Business Website & Systems Builder

Built and launched custom websites for SMBs using a monthly subscription model — mobile-first, SEO-optimized, with integrated booking, e-commerce, and CRM systems. Delivered first preview within 5 business days.

Role:Lead Developer & Systems Architect & Client Success Manager
Duration:Ongoing (2-4 weeks initial build)
WordPressShopifyWooCommerceGoogle AnalyticsGoogle WorkspaceGoogle Business Profile
Business Website & Systems Builder

The Challenge

Small and medium businesses were stuck paying $5,000–$15,000 upfront for basic websites from traditional agencies, then hit with recurring charges for hosting, SSL certificates, security updates, and content changes. Most couldn't afford the upfront cost, and those who could felt trapped by ongoing fees.

Objectives

Eliminate high upfront costs with a flat monthly model
Deliver professional, custom-designed sites in days, not months
Include hosting, SSL, security, and updates as standard
Integrate booking, e-commerce, and CRM for SMB needs

The Approach

Built a subscription-based web service where SMBs get a fully custom, mobile-first website with domain, hosting, SSL, analytics, and ongoing support — all for a single monthly fee. No contracts, no hidden costs, no technical headaches.

Tools & Technologies

WordPress
Shopify
WooCommerce
Google Analytics
Google Workspace
Google Business Profile

Implementation Process

1

Discovery Call

Understand the business, goals, target audience, and must-have features. Identify whether they need a simple site, e-commerce store, or booking system.

2

Design & Prototype

Create a custom mobile-first design tailored to their brand. Share a live preview within 5 business days for feedback.

3

Development & Build

Build the site using WordPress or hand-coded approach depending on complexity. Integrate e-commerce, booking, CRM, and analytics.

4

Launch & Deploy

Set up domain, hosting, SSL, Google Workspace email, and Google Business Profile. Go live with full SEO foundation in place.

5

Ongoing Support

Handle updates, content changes, security monitoring, and backups. Clients text anytime for changes — no ticket systems, no delays.

Key Features

Custom responsive website
Domain, hosting, SSL & security included
Google Workspace email setup
Google Business Profile management
On-page SEO optimization
Booking & CRM integration
E-commerce with WooCommerce/Shopify
Analytics dashboard & monthly reports
Unlimited content updates
Priority support via text

Impact Metrics

0Time Saved
0Improvement
0Automation

Results & Outcomes

First website preview delivered within 5 business days — versus 4-12 weeks with traditional agencies.
60%+ of site traffic comes from mobile devices, thanks to mobile-first design approach.
Zero security incidents or downtime across all managed sites due to proactive monitoring.
Clients reported improved lead capture and online visibility within the first month of launch.

Skills Demonstrated

Web DevelopmentE-Commerce IntegrationSEO & AnalyticsClient ManagementSystems ArchitectureSubscription Business ModelTechnical Support

Lessons Learned

SMBs don't need enterprise-level websites with six-figure price tags. They need something that works on a phone, shows up on Google, and lets customers book or buy — and they need someone to handle the tech so they can focus on running their business.

Implementation Playbook

The SMB Website Playbook: Building a Digital Presence That Brings In Customers

Download my step-by-step PDF execution guide to replicate this workflow system in your organization. Includes process mapping, templates, and setup commands.

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